Redefine Your Year
Stop thinking in 12 month cycles. Achieve 4x more by condensing your annualized thinking into a 12-week execution block.
The Challenge
Most people know how to achieve their goals; they just fail to execute. The traditional 12 month year promotes procrastination because the deadline is too far away. "Annualized thinking" leads to a lack of urgency.
"There’s nothing like a deadline to get you motivated."
The New Standard
- A year is now 12 weeks long.
- Each 12 week period stands on its own.
- Rest, celebrate, and reload after every cycle.
The Execution System
The framework relies on 3 principles and 5 disciplines.
Accountability
Ownership of your actions. Asking 'What more can I do to get the result?'
Commitment
Keeping promises to yourself. Choosing to do what is necessary over what is comfortable.
Measurement
You can't control results, only actions. Measure your execution to drive the process.
Intentional Time Use
Wasting time is inevitable without purposeful intention. The 12 Week Year advocates for structured time blocks to maximize performance.
Deep work on money-making and strategic activities. No interruptions.
Dealing with low-value activities like emails and calls.
Time away from work to refresh your mind and creativity.